"As the world gathers to watch the Stanley Cup Playoffs - the best post-season in sports - we're thrilled to launch NHL Blast on Roblox and continue celebrating and connecting with fans in new and innovative ways," said David Lehanski, NHL Executive Vice President, Business Development and Innovation. At the Upper Deck Selfie Station, users can snap photos of their digital avatars living out hockey poses commonly featured on NHL trading cards. NHL Blast users can also customize their own goalie masks and check real-time NHL game scores on a hanging jumbotron. For example, users can choose to wear any NHL Club jersey, complete with their Roblox username and custom number. Within the experience, users can show off their fandom and express themselves via a number of fun personalization options. Built by leading metaverse development studio The Gang, NHL Blast introduces creative skating and innovative puck shooting mechanics on Roblox to mimic movements of actual NHL Players.
The experience reimagines the game of hockey by matching up teams of five to compete in thrilling games and score as many points as possible across fantastical, obstacle-filled environments, including one inspired by the League's NHL STREET initiative. Easily accessible for audiences across generations and geographies, NHL Blast will serve as a central metaverse hub for the global hockey community to connect around their love for the sport, express their fandom and draw new fans in with ongoing content updates.
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