A hybrid native app also is downloaded from an app store and stored on a mobile device but contains embedded programming that retrieves data from a remote server each time the app is used.
University Roles The Mobile Guidance Committee is responsible for setting overall mobile strategy for the university, reviewing and approving mobile app requests and coordinating changes to app store offerings. Mobiles apps may be developed by third party vendors or developers. These apps must have a university sponsor responsible for funding, planning, project completion, quality review, promotion and long term oversight of the app. Sponsors are also responsible for notifying the Mobile Guidance Committee of any change or discontinuation of app. Sponsors must obtain approval of the Mobile Guidance Committee before entering into agreement with vendors or third party developers.
Mobiles apps developed to serve university audiences may also be developed internally by faculty, staff or students and developers must obtain approval of the Mobile Guidance Committee before expending university resources on development of the mobile app. Faculty, staff and students may develop apps that are not associated with the university or intended for university audiences and these apps must be published independently and cannot include university branding or implication of university ownership or endorsement. 1Ģ Determining Need Development of a mobile app can be time-consuming and expensive and campus units should carefully consider the resources required and reasons for developing the mobile app before utilizing resources for its development. Mobile apps are intended to take advantage of specific functionalities of a mobile device, such as GPS or camera capabilities, and are not intended to simply repurpose web page content.ĭevelopment of a mobile app should be part of a unit s larger digital marketing strategy and should meet an identified need of a university audience over an extended period of time. Mobile users are often looking for specific information for just-in time needs, such as map locations or event times. For the university to consider a mobile app appropriate for publishing the university accounts on app stores, sponsor(s) of the app must establish that the work product meets strategic goals: Supports specifically identified objectives and goals of the university Delivers value to one or more target audiences of interest to the university Enhances the overall reputation of UNC Addresses a need best met via mobile app Addresses a need not met by another mobile app Is a responsible use of fiscal and human resources Has a long term usefulness for audiences Does no harm to the university generally or its information technology systems, in particular General Requirements Each app has unique characteristics and each project therefore necessitates a conversation about specific needs and requirements.
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